Brat is…What, Exactly?
And Whether Kamala Harris is Exactly That
brand identity guidelines: why they’re so important and how to do it yourself — tincan #006
I love it when a cookbook opens automatically to a certain beloved recipe and it’s smudged up with various flecks of ingredients and has notes scrawled in the margins. I also really love opening up the family recipe card box and thumbing through the hand-written, memory-filled index cards. And
it shouldn't be a slog — tincan #005
A big project like building a brand needs a beginning, middle, and end. Lifelong projects shouldn’t be a thing. When people hear that Alyssa and I are renovating our house they often wistfully remark that a home is a lifelong project. And yes, it’s technically true…there will
brands don’t have to feel so neutral — tincan #004
Podcasts are so lovable because they’re so human. Here’s what we can learn from them. When I play an episode from one of my new favorite podcasts, I feel the same buzz of excitement that I used to get when I’d hop into a friend’s car
the messaging is the hardest part — tincan #003
You've got to say it all without saying much. Maybe you remember Ace of Cakes, the 2000s-era Food Network show about a Baltimore cake shop where they used power tools and insane artistry to make sculptural (and oftentimes massive) cakes. If you do, we have a lot to
just get the party started — tincan #002
You need a font, a color, and a logo to launch a brand (but don’t design your own logo, there’s an easier way). Alyssa and I recently agreed to host a birthday party for our friend Hannah and 50 people ended up rsvp’ing. Woah. At first, it
what does it even mean to "do the marketing?" — tincan #001
Welcome to Tincan, a newsletter for and about people who are doing the marketing. Let’s get this out of the way first: the term “marketing” is slightly repulsive to me. Like many 90s kids, I grew up watching a lot of TV while simultaneously being told by the adults